CLIENT: Sugaboy

Happiness is the highest goal for many people. During a vacation in Africa, tourists often make the claim that Africans are happier than Europeans. Is it the continent that was ridiculed and exploited that can now teach us something in the search for happiness?

The music video, which initially sends happy impulses, reacts at three different points to the facial expressions of the viewer. A positive or negative facial expression is given back to the viewer directly through the video. Thus, an unconscious decision can be made through a smile. In addition, the plot is kept simple, so that expectations are not fulfilled. The animations show how different the same situations can be through positive emotions.